Privacy Policy

1. Who we are

Tryia Social is a product of TRYIA SISTEMAS LTDA, registered with CNPJ no. 60.962.168/0001-00, headquartered at Alameda Rio Negro, 503, suite 2020, Alphaville, Barueri, SP, CEP 06454-000. TRYIA SISTEMAS LTDA is the controller of the personal data processed on the platform, under the Brazilian General Data Protection Law (Law no. 13.709/2018). In this Policy, "Tryia", "we" and "our" refer to it.

This Policy explains which data we process, why, who we share it with, how long we keep it and how you exercise your rights.

2. Data we process

• Account and access, such as name, email and password, stored securely.
• Access requests submitted through the website form, such as name, email and, if you provide it, company, job title and objective on LinkedIn.
• Professional profile, such as job title, field, company, industry, website and your LinkedIn profile address.
• Identity and strategy, such as the Brand DNA, the posts and materials you submit to it, audiences, topics, voice profile, preferred terms and words to avoid.
• Screenshots and files submitted to the DNA. Screenshots are read by artificial intelligence to extract the text, which you check before using. PDF, Word or text files are read on your own device and are not sent to or stored by us.
• Content created in the service, such as ideas, copy, drafts, carousels, uploaded or generated images, campaigns and schedules.
• LinkedIn data, when you connect your account, as described in section 5.
• Contact for notifications, such as your WhatsApp number and notification preferences, when you turn on WhatsApp or email notifications.
• Data about other people that you choose to import or provide, such as the connections list exported from LinkedIn or names used in the comment copilot. You are responsible for having a legal basis to share this data with us.
• Payment and subscription, such as plan, amounts, invoices and subscription status. Card details are provided directly to the payment processor and are not kept by us.
• Technical records, such as device type, browser, access date and time, error logs and artificial intelligence usage. Error logs do not store the content of your texts.

We do not ask for sensitive personal data, such as health, religion or sexual orientation data. Avoid including it in the content and files you submit.

3. What we use it for and on which legal basis

• Create and maintain your account and provide the contracted features, including generating, reviewing, organizing and publishing content with your approval

  Legal basis under the LGPD. Performance of contract

• Answer access requests submitted through the website form

  Legal basis under the LGPD. Preliminary procedures related to a contract, at the data subject's request

• Charge the subscription, issue tax documents and comply with legal and regulatory obligations

  Legal basis under the LGPD. Compliance with legal obligation and performance of contract

• Protect accounts, prevent fraud and abuse, fix issues and control usage costs

  Legal basis under the LGPD. Legitimate interest

• Send email notifications about your account, approvals and posts

  Legal basis under the LGPD. Performance of contract

• Send notifications and approval requests via WhatsApp

  Legal basis under the LGPD. Consent, which you can withdraw at any time in Minha conta

• Improve the service based on aggregated usage data

  Legal basis under the LGPD. Legitimate interest

We do not sell personal data and do not use it for third-party advertising.

4. Artificial intelligence

Tryia uses third-party artificial intelligence services, such as models from OpenAI and Anthropic, to write, review, generate images, read screenshots and summarize news. Each service receives only the information needed for its task. A second AI reviews tone, clarity and adherence to guidelines, which reduces errors but does not eliminate them. The decision to edit, approve and publish is always yours. We do not use your data to train artificial intelligence models.

5. LinkedIn data

When you connect your LinkedIn account, we receive, with your authorization, your account identifier, your name, your profile photo, the account email, if you authorize it, and the access permissions you grant. The permissions are stored securely and are used only to show which profile is connected and to publish what you approve, on the date you choose.

We do not use LinkedIn data for advertising, we do not sell it, we do not build profiles of other people and we do not collect LinkedIn data by automated means outside the official integrations. We follow the LinkedIn API Terms of Use.

You can disconnect the account at any time in Conexões, in Tryia, or in LinkedIn's own privacy settings. When you disconnect or delete your account, we erase the stored access permissions.

6. Sharing

We share only the necessary data with providers acting on our behalf, in the categories below, and we require them to provide adequate protection.

• Hosting, database and storage, with the platform database in Brazil.
• Artificial intelligence.
• Payments, through Stripe.
• Sending emails and WhatsApp messages.
• LinkedIn, for the posts you approve.

We may also share information due to a legal obligation or an order from a competent authority.

7. International transfer

Some providers, such as those for artificial intelligence, payments and email, process data outside Brazil, mainly in the United States. Access requests submitted through the website form are also stored on servers in the United States. In these cases, we adopt the safeguards set out in the LGPD and in the rules of the National Data Protection Authority so that your data receives equivalent protection.

8. Security

We adopt appropriate technical and administrative measures to protect data against unauthorized access, loss, alteration or disclosure. No system is completely immune to incidents. If an incident occurs that may cause relevant risk or harm, we will notify you and the National Data Protection Authority, as required by law.

9. How long we keep data

• Account data and content, for as long as the account exists.
• Access requests submitted through the website form, for 1 year after the request.
• Unsaved news discoveries, for 90 days, and weekly summaries, for 12 months.
• Payment records and tax documents, for the period required by law, generally 5 years, even after the account is deleted.
• A minimal record of the deletion, without the account content, to prove the request was fulfilled and to prevent fraud.
• Backups, which are automatically replaced within a few days.

When you delete your account, we erase the remaining data.

10. Your rights

Under the LGPD, you may request the items below.

• Confirmation of processing and access to the data.
• Correction of incomplete, inaccurate or outdated data.
• Anonymization, blocking or deletion of unnecessary data or data processed in violation of the law.
• Portability and information about who we share your data with.
• Withdrawal of consent and objection to processing based on legitimate interest.
• Review of decisions made solely by automated processing, where applicable.

You can correct your data and delete your account directly in Minha conta. For other requests, write to tryiasocial@tryia.com.br. We respond within 15 days. You may also file a complaint with the National Data Protection Authority.

11. Cookies and local storage

The site uses only essential storage to work and to remember your preferences, including your cookie choice. We do not activate external advertising or tracking tools without the required consent.

12. Minors

Tryia Social is intended for people aged 18 or older and for professional use. We do not knowingly collect data from children and adolescents.

13. Privacy channel and changes

To talk about privacy and data protection, write to tryiasocial@tryia.com.br. This Policy may change when the service or the law changes. We will notify you in advance, by email or on the platform, about relevant changes.